In store audio is basically is used by shops or retailers to provide an audio experience inside their shops. This could be some music playing in the back ground or possibly someone talking about their products in the shop, for example shopping centre announcements, and retail announcements.
• Shopping centre public announcement.( see public announcments.mp3)public announcment.mp3
• Retail announcement, retail announcment.mp3
If you own a shop or run a shopping centre then in-store messages are a great way of keeping your shoppers informed and entertained whilst they look around. It's also a great way of making shoppers BUY MORE!
In store Radio takes audio a bit further as it produces a live feed with which will also include music and will have advertisement of products in the shop. In store radio has the following benefits:
• Purchase Influence: Reaches shoppers at the Point-of-Purchase, where 70% of all purchase decisions are made.
• Incremental Sales: Drives short-term sales.
• Brand Building: Increases brand awareness and key equity measures.
• Brand Switching: Encourages consideration and trial of competing brands.
• Captive Audience: No changing the channel or fast forwarding.
• Measured Audience: Syndicated sources provide measures of total shopper traffic as well as estimates of time spent shopping.
• Relevance: Reaches shoppers with the right message, in the right place, at the right time.
• Reaches Shoppers, not just Consumers: Shoppers are people who actually make purchases, as opposed to Consumers, who may or may not do the household shopping.
In store radio stations:
• Dixons
• Comet
• Iceland- Iceland Live was launched in 2004 and is aimed squarely at the retailer's core customer base of mums. As well as music, news and sport, the station advertises product and provides nutritional information to shoppers.
• Homebase- Homebase has appointed The Sound Agency to carry out an audit on its in-store as-live radio station Homebase FM, the operation of which has recently been taken over by DMX Music. The Sound Agency has produced a comprehensive report after recording, measuring and observing the station at work in a number of stores in London and Birmingham. The report concludes with a range of recommendations that will help Homebase and DMX to optimize the radio station's effectiveness both in the short and long term.
• Debenhams
In store audio:
• Most shops have in store audio for example, Top-man, Game, Top-shop, etc.
• One shop witch I have seen is Burtons. In Burtons they have an in store media tablet where the customer can go into the shop and access the tablet and choose a song from the selection it has.
Both in-store audio and radio are both really effective, in store audio is targeted to the target audience. For example Top-man, Top-man would base its music at men as its main people who buy stuff is men. It would also be trying to advertise people to come into their shop to again buy more. With in-store radio, if we take the example Iceland, most people who shop at Iceland are mums and so the in-store radio would be based on mums, so it would have features and music which would appeal to mums. They would also advertise stuff which would appeal to mums, for example they would advertise salsa for Tortilla chips.
Companies that Supply In-Store Audio/Radio Services
www.streamit.eu Streamit delivers you consulting, solutions and products for transmitting, receiving and distribution of audio over the internet in the following market segments:
• In store audio
• Church Radio
• Residential
• Broadcast
http://www.dmx.com/ - DMX—where great brands make sense.
In a world where the average person sees 3,000 advertisements a day, the only way to stand out is by delivering a multi-sensory experience customers won’t forget. An international leader in multi-sensory branding, DMX has been creating unforgettable brand experiences for commercial environments since 1971. The first music service to license and program original artist music, DMX has rigorously researched and tested the effects of music, video, messaging and scent on human behaviour. By integrating them into a single compelling experience, we help clients drive repeat business and build brand loyalty.
http://www.irp.biz/index.htm Live broadband stream
A dedicated live stream is transported via a broadband connection containing a vast library of music and sales messages direct to your outlet. Having a dedicated broadband width means you receive CD digital quality music programmes that can be updated instantly. This can also be complimented with visuals if required. all updated music tracks and messages are transmitted from our dedicated web stream over the internet without having the need to transport any CD ROMs etc. this media offers quality, reliability and versatility. In effect you have your own bespoke radio station broadcasting live to your customers (similar to satellite broadcasting) but at a fraction of the cost. This service can be regionalised too, having different music and messages in different outlets. All scripting, voice-overs, recording and programming are all recorded in house. This eliminates the need to outsource, and enables us to update your marketing messages within the hour. Whether you just want a simple music programme or a full radio station in your outlet, here at in store radio productions we believe we have a cost effective solution for you.
CD option
We can provide your outlet with CD’s containing anything from mellow easy listening music, right through to up to date chart hits. We can also incorporate a selection of promotional messages if required. CD’s are regularly updated, refreshing the music and sales messages.
Hard disc
A pre-programmed hard disc plays out system containing a database of music tracks and sales messages. Once programmed it will select music tracks and sales messages to play when required. Music and sales messages can be updated via CD Rom or via the internet
Commercial and BBC Radio
What is a BBC radio Station?
The BBC is a government funded broadcasting corporation which is the biggest in the world. Its goals are to enrich the people’s lives with programs which inform, educate and entertain. The BBC is funded by the license fee and so therefore does not need commercial advertising as it has all of its own money. The BBC uses the money to fund their television programs and their television channels. The BBC has 8 national television channels as well as regional TV plus it has 40 local radio stations and an extensive website, www.bbc.co.uk. The BBC receives £775.9 million from BBC Commercial Businesses. Here is a list of all BBC radio stations the first 5 are BBC’s main radio stations:
BBC
• BBC Radio 1
• BBC Radio 2
• BBC Radio 3
• BBC Radio 4
• BBC Radio 5 Live
• BBC 6 Music
• BBC Radio 7
• BBC Radio 1 Xtra
• BBC Radio 5 Live Sports Extra
• BBC Asian Network
• BBC Local Radio - England and the Channel Islands • BBC Radio Foyle - Northern Ireland
• BBC Radio Ulster - Northern Ireland
• BBC Radio Nan Gaidheal - Scottish Gaelic
• BBC Radio Scotland
• BBC Radio Cymru - Welsh
• BBC Radio Wales
• BBC World News - Television
• BBC World Service
• BBC News
• BBC Parliament
History
The BBC (British Broadcasting Company Ltd) was founded in 1927. It was originally set up by 6 different companies Marconi, Radio Communication Company, Metropolitan-Vickers, General Electric, Western Electric, and British Thomson-Houston in 1922 but it did not become the BBC till 1927. These 6 companies were going to use the BBC for broadcasting experimental radio services. But in 1927 the British General Post Office joined in and so then it became the BBC. The BBC was the first non-commercial entity.
This is the BBC’s coat of arms or logo before 1970. When the BBC was created their motto was "Nation Shall Speak Peace Unto Nation" which can be seen at the bottom of the coat of arms.
What is a Commercial Radio Station?
A commercial radio station is the exact opposite of a BBC radio station; the commercial radio station is funded mainly by adverts, and generosity of people. Mainly most of commercial radio stations today don’t tend to be as successful as BBC stations but this does not mean they are better as most commercial radio stations are local community radio station.
History
The very first audio transmission was in 1906 and it was on Christmas Eve by a man called Reginald Fessenden. This was a very small broadcast as it was the very first one, Fessenden remained doing a small transmission but in 1909 Charles Herrold wanted to broadcast to bigger audiences and so he did he started in California and over the next few years he was carrying audio, he audio station eventually became KCBS. Dr. Frank Conrad began broadcasting from Wilkinsburg, Pennsylvania this was the very first commercial radio station.
Licensing
The licensing in the UK for commercial radio stations is set up by the Radio Authority, the radio authority set up the broadcasting act in 1990 which would license and regulate commercial radio within the UK. The authority set up many different codes in which the radio station has got to oblige by one of the codes which the RA (radio authority) made was the Advertising and Sponsorship Code which says about the content of advertisements and sponsored shows. Another code which the radio station must go by is the News and Current Affairs Code this is to do with news as it says that you may say what has happened in an accurate way and that you have to remain impartial. One of the other main codes is the Programme Code which states about what is allowed in programmes for example it covers such matters as taste and decency, the portrayal of violence; accuracy; privacy, gathering of information; crime, terrorism and anti-social behaviour; other legal matters; charitable appeals and publicity; religion; promotion and presentation; royalty and obituary procedure; and the handling of complaints. These licensing laws also apply for the BBC.
What’s the difference between a Commercial and BBC radio stations?
Well as I said earlier one of the main things is that BBC is government funded and gets most of its money from the television license which is paid by the British public. With commercial radio stations it is different as commercial radio stations are not funded by the government and are funded by the adverts in which they broadcast hence the name commercial radio station.
What’s the difference between a Public Service Broadcast and the Audience?
Another way of describing the BBC radio stations would be a Public Service Broadcast; a Public Service Broadcast is basically a broadcast which is for overall benefit of the public. It may have been funded by the government or possibly the public. The audience is something a little different the audience is someone who will benefit from the programme whether it’s being a entertainment programme, a factual programme or a educational programme.
An example of a public service broadcast is the shipping forecast in which the BBC broadcast a special weather forecast for shipping. There are many more examples such as BBC bitsize as it is for the benefit of children.
Internet Radio Stations
What is an internet radio station?
An Internet Radio station is an audio broadcast over the internet. Internet radio stations are also known as web radio, net radio, streaming radio and e-radio. An internet radio station will stream audio over the internet which means that you do not download the information this is much different from podcasts as podcast you have to download. It is similar to traditional radio as it is broadcast in real time. Another feature of an internet radio station is that they can be accessed anywhere in the world as long as you have an internet connection, for example someone could be listening to a radio station from England while they were sitting at home in Australia because it is transmitted over the internet. Some internet radio stations though are kept inside the country due to licensing agreements and advertising concerns.
Brief History
The first ever internet radio broadcast was introduced in 1993 (the year I was born, good year all round) with Carl Malamud presenting it, it was a simple interview with a computer expert. The first live internet radio concert was in 1994 with the Rolling Stones. Internet radio didn’t become a success until later on in 2003 the revenue for online streaming music radio was $49 million but in the next 3 years it saw its greatest achievement it had climbed up to $500 million in 2006. In 2007 there was an American survey done to see how many people listened to internet radio stations, the results showed that 57 million people in America alone had listened to an internet radio station. Internet radios are a showcase to show the new technology of streaming.
How to listen to internet radio?
The most popular way of listening to internet radio stations is through PC’s or Mac’s. Portable devices such as IPods currently can’t connect to the internet. Mobiles can connect to the internet but band width and quality can be impacted.
Here is a list of some Internet Radio Station Broadcasting from Suffolk:
Town 102, Heart FM, BBC Radio Suffolk, ICR (Ipswich Community Radio), KISS 105-108.
Licensing
Licensing for an internet radio stations is similar to normal radio stations as when you play music you will have to pay royalties to owner of the song. These royalties are set by the PPL; they regulate how much it costs for royalties. At the moment in the UK when a song is played by a radio company the owners of the song may charge £0.000515 for each song. Each year on average a company will have to pay £223.39 for royalties. The PPL’s main license is called a small webcasters license which is for people who have revenue of £5,000 or less plus they also have to have a annual streaming count of less than 270,000. Then they are liable to the small webcasters license. The small webcasters license also allows you to stream your music to these countries: Argentina, Australia, Austria, Belgium, Bulgaria, Costa Rica, Czech Republic, Denmark, Dominican Rep, Ecuador, Estonia, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, , Iceland, Ireland, Italy, Jamaica, Malaysia, Mexico, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Poland, Portugal, Singapore, Slovenia, Spain, Sweden, Thailand, United Kingdom and Uruguay.
“Non- Internet” Radio stations
Most non- internet radio stations can be received over the internet.
Community Radio
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Internet radio is ideal for community radio because of the low start up and running costs.
Genres of Internet radio
Because there are many thousands of internet radio stations, they are usually split in genres to aid identification and searching. Typical genres range from Alternative Rock, 90’s Hits, 80’s Flashback to News and talk radio and religious.
Advantages of internet radio over Traditional radio:
• You never lose signal.
• World Wide Coverage
• Variable quality of sound to meet broadcaster’s requirements
• No antenna
• No transmitter
• No Frequency license
• Much cheaper to broadcast
Disadvantages of internet radio over traditional radio:
• Can only be accessed when you have an internet connection. This means that truly portable access (in car) is not currently practical or cost effective.
• The quality is restricted by some internet connection
Research on Existing Radio Shows
For each of these you will need to listen to existing shows and research - take notes on style/ audience/ content. YOU CANNOT produce these demos without doing the research.
Content
• ICR- some of the shows on ICR include Reggae which consist of reggae bands of which are from the local area. The DJ who does this show is Skippa J. On his show he promote local bands, plus has phone ins. He talks about what there is for the Reggae community for example, the Ipswich Caribbean club. Has shouts outs, or his spin on shout outs “big ups”
• ASDA- the content of ASDA radio consists of music and adverts. ASDA advertises a lot to make sure that its customers buy more products. The content of the music is up to date music or music which they are selling in the shop and so can advertise it as soon as it’s finished.
• Commercial (Heart) - The content of heart radio is a county area. One of the shows I listened to was the big top 40 show, the content of it was music but there was also advertisements which is how Heart makes its money, and it is also after making a profit.
• BBC (Suffolk) – the content of BBC radio Suffolk has a lot but one of the shows in which I listened was Matt and Simon which is an entertainment radio show. On the show they talk about common subjects like the news and TV. They have phone ins which the audience can interact and say what they think of the show. They also have challenges as it is an entertainment show and so they have challenges to talk about and do. Plus the show also has travel reports and good music.
Style
• ICR- the style of ICR is different on each show it does however all of them unite in the fact that all of the shows which they do are all influenced Ipswich town, because each show will have some reference as to what is happening in Ipswich. One show which I listened to is the politics show; the politics show talks about issues which will effect the people of Ipswich.
• ASDA- ASDAs style is enticing customers into the shop trying to get them to buy more. ASDA’s style is one of a kind as it is using the radio service to a high standard to try and get people to buy their products. Their style is by advertising to the correct audience which is women as they are the main people who shop at ASDA, with this in mind they can think about what style they can use to advertise.
• Heart- Hearts style is very unique as it’s very upbeat and is very excitable. They play music which is up to date and talks about what things are happening in the area. Their presenters they have you can see they really enjoy what they do and this is good as they will then be better. In comparison with ICR they have more of a fun environment and seemed to be more organised.
• BBC Suffolk- the BBC Suffolk’s style is being very prepared and so you know what you are doing. If you listen to any of the shows on BBC Suffolk there will be no dead air as everyone is so prepared and have some good ideas on what to put into their show. They also have a good style in which their target audience would appreciate.
Audience
• ICR- ICR’s audience is the people of Ipswich but this is just an overview, the audience changes with each show. One of the shows I listened to was a Reggae show, now this show’s target audience was people who liked Reggae.
• ASDA- the target audience for ASDA is women as mainly women shop there. They play a lot of music which women would like and when the play music which women wouldn’t necessary like it would be to do with advertisements. When I listened to the ASDA radio it was a very friendly station and one which would appeal to all as well as women but overall the Radio station is aimed at women.
• Heart- Hearts audience is the people of Suffolk however it is the same with ICR it is the shows which then get more in depth about its audience. The big top 40 show is based for teenagers and possibly young adults as it has cool presenters and shows up to date music. In comparison with ASDA fm they both have good target audiences and they both have done well in addressing them.
• BBC Suffolk- the audience of BBC radio Suffolk are mainly everyone in Suffolk however the BBC done an extensive research on who their audience is this is a project called project Bulls eye.
Music/Speech Split
• ICR- with ICR there is a major different in each shows music/speech split, with the reggae show there was more music than there was speech. This does not mean there was no speech at all as there was some speech as he talked about people listening to the show. With the music it was all reggae which is what the show is about but the overall music/speech split I reckon was about 65:35. With the politics show it was more a speech based show in fact it was all speech, this is because with a politics show everyone wants to hear about what the politicians want to say.
• ASDA- ASDA has a variety of both as it has a lot of advertising which in turn is speech, plus it has a lot of music as it wants the customers to enjoy having a look round the shop, I would say that the music/speech split on ASDA radio I reckon would probably be around 40:60. I would say there is more advertisements than there is music but this is not a bad thing because the advertising is interesting as well.
• Heart- heart plays a lot of shows and with each show it has a different music/speech split. With the show I listened to there was more music than there was talking as it was a chart show so that means they are going to be talking about the music charts and so therefore play much more music. The overall music/speech split was about 90:10.
• BBC Suffolk- the Music/Speech split on BBC Suffolk is different for each show. With the show which I listened to which is Matt and Simon they hosted a entertainment radio show. The radio show consist of around 50:50 music speech as they play music but they talk about entertaining subject.
Show Ident
• ICR-show idents for ICR are fairly simple. I think this is because ICR is not out for making a profit as it is solely making the radio for the community. ICR do not broadcast its radio idents often as they only use them at the end or beginning of a show.
• ASDA- show idents on radio ASDA are the same as on the TV as they use the music which is only associated with ASDA.
• Heart- Heart uses a lot of radio idents as it a lot of money to circle round, Heart uses these idents quite regularly, if you compare this to ICR who do not broadcast their idents only at the end or beginning of shows.
• BBC Suffolk- show idents on BBC are done to a very high standard as they have the money to do so. The BBC idents you hear are very clear and have a individual brand.
Presenter Ident
• ICR- the presenter ident for ICR is again fairly simple as there is no money to record completely new idents and start from scratch.
• ASDA- ASDA has very good idents as it has a lot of money and can there fore do a lot more with their idents.
• Heart- hearts presenter’s idents are very good as they have access to money and so can use their cash to get musicians to record their music.
• BBC Suffolk- the BBC idents for presenters are very well done, as you know that this is an ident for that person.
Jingles
• ICR- again ICR jingles don’t have much to work with and so therefore don’t usually produce high class jingles.
• ASDA- ASDA use one main jingle and this jingle Is their theme tune and so works perfectly for them.
• Heart- Heart use a lot of good radio jingles.
• BBC Suffolk- BBC Suffolk jingles are very good the most famous one being the BBC news jingle, this has great musical rhythm and has a good tune, this is because the BBC have money to spend on this.
Audience Interaction
• ICR- ICR does a good amount of interaction with the audience but they do even more by saying things which they can do in Ipswich. With the reggae show the DJ Skippa J said about a Caribbean club in Ipswich again it is trying to get you out and enjoy essential more of what you have been giving them.
• ASDA- ASDA again does the same sort of thing as ICR, as they give ideas to the audience such as what they should buy. They also interact by having messages from the customers come in with e mails and so forth.
• Heart- Heart has lots of audience interaction, one of the shows I was listening too had a phone in when you heard a slot machine cash prize, if you phoned in and got chosen then you would win £2,000. Heart does get the audience involved as much as it can.
• BBC Suffolk- audience interaction on the BBC is crucial as the audience is where they get their money from. I think the BBC do a good job in audience interaction as on the show I watched they talked about how you can phone in and help out with one of their phone ins.
Scheduling
• ICR- ICR’s scheduling is very clever as on their website you can see what is on and when. On Sunday they have a church show which is on for 2 hours. With ICR they schedule by seeing what is happening around the world on each day and so they will try and put each show on days in which they will try and get as maximum amount of listeners.
• ASDA- ASDA’s scheduling is based around its customers. Its customers are its main audience and so want to be playing the best shows when most of its customers are in.
• Heart- hearts scheduling is done by looking at other radio stations and see how many listeners they get and what is being played at that time.
• BBC Suffolk- BBC Suffolk’s scheduling is very good, as each programme is either 2 hours or possibly longer. This good as it shows that people are ready to commit to do the show plus it also shows that people are well prepared and will hopefully do a good show.
Comparison of Radio Stations
Introduction
This is a comparison of the following types of radio stations:
• Commercial radio station (Heart/KISS)
• ASDA Radio
• Ipswich community radio (ICR)
• A weekend show for BBC Radio Suffolk
Funding Differences
Commercial radio stations get their money from advertisements and sponsorship. They are run to make money; they will also have share holders who are looking for a return on their investment.
ASDA radio gets its money from the ASDA group, a portion of the groups overall profits will be spent on ASDA radio. This is an investment by ASDA to entice its shoppers to spend more money in-store.
ICR gets its money from sponsorship (Arts Council England, Awards for All, Community Radio Fund, CSV Media, Ipswich Borough Council, Suffolk County Council, Suffolk Foundation, Suffolk Police) and adverts however a community radio station is not in for making a profit, because they are providing a service to the community.
BBC Radio Suffolk gets its money from the television license fee. It is not expected to make a profit but is expected to make good use of its money and provide a service to the community.
Advertising Costs
Advertising on Community Radio is generally cheaper than on Commercial Radio. This is because the audience is much smaller and more localised and the costs/overhead of the community station are much smaller. For example a simple advert on ICR will only cost about £64 for 30 seconds (£60 production costs and £4 for each airing) – compared to around £180 for a 30 second advert on Heart FM (£150 production costs and £30 for each airing)
Target Audience
All of ASDA’s audience are its customers so therefore it will base all of its music and its promotions on products to say if the target audience was females aged 30 then it would try and advertise it for them. Commercial radio stations such as KISS and Heart will probably aim for local people who are younger and will talk about local things that are happening in the area. ICR will aim for people who again are local and will have interests in the goings on of the community. For BBC Suffolk there target audience will be Dave and Sue and project Bull’s-eye. Project bulls-eye is the BBCs extensive research into their target audience.
Listening Times
Commercial radio and BBC radio listeners will tune in for specific programmes or listen to the station while driving to work. The listener will choose when to switch the radio on and when to switch it off. ASDA radio is imposed on the listener when they enter the store – although ASDA –FM is now aired via the internet.
Genres
Commercial radio stations such as Heart and KISS have one main genre and this genre is music. With KISS and Heart their target audience is mainly teenagers so they mostly aim for music. They will also talk about lots of big things for example the news; they will also usually have a topic to talk about for example the X factor or first day at a new school. ASDA radio has 2 main genres these are music and advertisement, with ASDA when customers enter the shop they will want to have a warm welcome so ASDA radio will use good music songs to welcome the customer but as well entice the customer, the second genre ASDA has is the advertisements. This is a important one as ASDA wants to try and promote its products and so it does this by advertising it on the radio, so when the customer is walking along they will hear the product ad and will buy it. With ICR the main genre it uses are things that are going on in the community for example if there is a football match the radio will make aware that the football match is on, its second genre is music, it will play music which is suited to target audience. BBC Suffolk’s genres are mainly about what is happening in Suffolk and national news, along with some music. BBC Suffolk’s genres fill in with its target audience as that is what project Bulls-eye said about and so shows why it is so successful.
Running Orders
ASDA:
BBC Suffolk:
Heart:
ICR:
SNC Live:
a. ASDA
Introduction
Hello this is ASDA Radio. Welcome to ASDA. We have got many offers in store today including the Blu-Ray DVD of the week which is Transformers: Revenge of the Fallen - the sequel to the first Transformers film. With twice the action and twice the Autobots and Decepticons this really is a great film and it’s in High Definition.
This is the perfect gift for this Christmas.
Coming up on ASDA Radio we have music from Wizard and Wham
Plus
We ask our Customers what they think really makes Christmas
Plus
Loads of Great Offers
X-Factor Leona Lewis is back with her brand new album ECHO. Leona Lewis and ECHO is now in store at only £6.28.
Call of Duty Modern Warfare 2. The Seventh in Call Of Duty Franchise. With spectacular game play and amazing online features.
Call of Duty Modern Warfare 2 – Now available at ASDA – in store at only £42
Christmas Day
Why not have a special Christmas day with ASDA’s British Whole Chicken. 1.55Kg worth of truly succulent chicken now only £4.48 or with our special deal get TWO Chickens for only £6.00
What would any Christmas dinner be without potatoes? ASDA now offers 2 bags of Organic Potatoes at only £2 for 1.5Kg
Bringing show to end
Why not give your feedback to ASDA by visiting the website at www.asda.co.uk or listen to Radio ASDA at www.asda.co.uk/corp/asda-fm
b. BBC Radio Suffolk
Introduction
Hello and welcome to BBC Radio Suffolk. This morning we are going to be talking about
“I’m a Celebrity get Me Out of Here”
What good Christmas TV there is to enjoy and
I’ll also be playing loads of great music
That was Prince and Purple Rain.
Celebs and the Law
I’d now like to welcome Dan from the RSPCA in England, who has kindly agreed to come on the show and provide us with his views on some of the action from “I’m a Celebrity get Me Out of Here”. If you haven’t been watching then here is a quick recap on what happened:-
The camp had been divided into 2 parts and they would have to compete in a trial. The winning team would get to return to camp and the losers would be sent to exile camp. Gino D’Campo unfortunately lost the challenge and so was sent to the exile camp. The exile camp was very basic, infested with rats and as they did not have very much food D’campo said “Why don’t we eat a rat?” The rest of the group thought it was a joke but D’campo was serious. So D’campo and friend Stuart Manning found a rat and killed it. D’campo cooked the rat and the whole camp ate it. D’campo did ask the producers whether or not it was ok to eat the rat and the producers said “It was ok.”
So Dan, “Do you think it was right to kill the rat?
GUEST INTERVIEW
There have been many examples of celebrities breaking the law such as:-
Lindsay Lohan got a one day Jail Sentence for drink driving – TWICE
Nichole Richie served 82 minutes of a four day Jail Sentence after driving the wrong way while drunk
Should Celebrities be allowed to get away with such crimes?
Many Thanks to Dan – now let’s move onto some music now with Queens – “Don’t Stop me Now”
Christmas TV
And finally just a quick look at some of the great TV that is on over the Christmas period.
Gruffolo
Doctor Who
Herbs Jacksons
Well that’s all from me – great talking to you and by for now.
c. Commercial Radio
Introduction
Hello and welcome to ........ Radio.
I am Frazer Jolly and I am going to be with you for the next 15 minutes.
Here’s what’s coming up on the show
We have got some great music from the X Factor Finalists plus it’s that time of the year when people decide to leave their Christmas Shopping till a little bit later on – so I’m going to be helping you by giving you a list of websites which may help with your Christmas decisions ---
and we will also be playing one song of your choice – so text in your request on 0 7 2 5 4 9 1 2 5 1 2
The X Factor finalists there singing “You Are Not Alone”.
The X-Factor is getting very exciting now as it is the semi-final this weekend and there are only 4 finalist left.
Stacey, Olly, Danyl and Joe
In my personal opinion, I want all of them to win because they all have fantastic voices but I have to say that, I think Stacey has the best personality, Anyway text in your thoughts on who you think should win – or who you think shouldn’t win and give us your reasons. Text your messages to 0 7 2 5 4 9 1 2 5 1 2
Welcome back everyone. Over the break we have had literally hundreds of texts about the X Factor.
Amy from Kent says that she was gutted that that Lloyd went last week but she now wants Joe to win.
We got another text from Jack in London who really wants Olly to win.
We also got an eMail from Kim at Suffolk New College who really wants Danyl to win.
Don’t miss the X-Factor this weekend on Saturday ITV1 at 08:00.
Now it’s time for your choice of music and today it’s Tom from Leicester, who has asked for JLS singing “Everybody in Love”
Feature
Now everyone says that they will try to get their Christmas shopping done early but it never happens
Asda & Morrisons for Kids
Amazon
M & S for Food
Tesco
d. Ipswich Community Radio
Introduction
Hello everyone welcome to ICR radio with me Frazer Jolly I’m joined by the wonderful Maureen who has worked at BBC radio Suffolk for the past 17 years plus for the last couple of years she has been working at Suffolk new college. Hello Maureen welcome to the show.
Interview with Maureen: part 1
Question 1: what was it like working at Radio Suffolk?
Question 2: did you enjoy working at Radio Suffolk?
Questions 3: what made you choose radio as your career?
Question 4: what was your favourite show that you did?
Music 1: Indiana Jones theme song
Interview with Maureen: part 2
Question 5: what are your hobbies/ what do you enjoy doing?
Question 6: why do you enjoy your hobby?
Ending
Thank everyone for listening, and thank Maureen for being on the show. Read out some e-mails.
The Demos
This is my ASDA radio demo- http://www.supload.com/listen?s=znakxm
This is BBC suffolk radio demo- http://www.supload.com/listen?s=RVPQwk
This is Commercial radio demo- http://www.supload.com/listen?s=iKIpWQ
This is ICR radio demo- http://www.supload.com/listen?s=QW9BMO
This is SNC live radio demo- http://www.supload.com/listen?s=rAlo1I
Evaluation
ASDA Radio
The first radio demo we had to do was for ASDA radio. I started off by listening to radio ASDA and taking notes on the style, audience and content. This would be a starting point on my work by looking at how the professionals have done their work and seeing if I can get any ideas from them.
I started off by listening to radio ASDA itself, I noticed that most of the shows were based upon music and advertisements. The music would be fairly new stuff and would also be some old stuff as well. The advertisements were based upon products in store which is a clever idea as it will help in getting people to buy their products. One of the things which I new that I was defiantly going to use was the advertisements as this was the crucial part of ASDA radio. I then had to think of some ideas to use on the show, but before I done that I had to come up with some radio jingles. I went on the internet and looked up ASDA radio jingles and found some I put them into Final Cut Pro which is the system I used to create all of my demos, this was a fairly simple task and did not require much time, the next thing I had to come up with is some music so I managed to find 2 songs which I thought would be enough for a 15 minute demo. I then needed to think about what adverts I was going to use. I had listened to radio ASDA and thought that one of the easiest things to advertise would be music so I thought that this would be a good basis on what to advertise, in the end I used Leona Lewis’s echo album and played one of her songs in the back ground. The second advert I used was a modern warfare 2 advert because it could have great effect using the gun fire from the TV advert. I came up with the idea that I would use a Christmas theme for the ASDA radio as I imagined that ASDA themselves would be using one; this could mean that I could advertise Christmas stuff on the show. With the go ahead on Christmas I decided for my final advert to be on Christmas food and advertising Christmas Chicken and potatoes. I noticed that when advertising food you had to say what the weight was and how much it costs; I used this research by putting it into my advert.
Once I had some ideas put together I used these ideas to come up with a running order this would be my plan to see what I was doing when I was recording. I also needed to put together a script. For the script this was a bit more difficult as I had to write out an introduction and then completely run out what I was going to say throughout the demo.
When I opened up a Final Cut Pro audio file I started to put in all of my work, I had an idea to use fading in and out for some of my music, this was very easy and simple to use as the lecturer only had to explain it once and then we knew. Earlier I had an idea to use a phone in on music choice as a lot of radio stations do this and as the results show it is very useful, I thought that this is a very useful tool as it gets the listeners involved more. When finalising my idea to mp3 format I found this was very difficult and for good reason, I managed to put my demo to mp3 but the next day when I came to listen to it most of the music tracks had disappeared, which then left me having to and find each audio track again and put it back into its proper place.
In conclusion I believe that my work went well. I done research into ASDA radio and tried to include it in my show I also typed out a running order and a script to make sure that I was well prepared and also had practice in the radio studio. I believe that I could do better with more time but with the time I have been given I think that I have done a good job. A target for myself to achieve next term would be for me to try and get on top of things more quickly and to focus more.
Commercial Radio
The commercial radio is one of my favourites to make as it was much smoother than the others, no real problems occurred during it. To start off with I listened to Heart fm to get some ideas on what to do the show about. I also done some research into what a commercial radio station is and found out that a commercial radio station is one which uses advertisements. This meant that I had to advertise in my demo which would not be a major problem. Once I had listened to heart and done some research I then moved onto what could be involved in the show, so far I had some adverts and obviously some music. I found out that heart’s main target audience was teenagers and young adults this was a big help in what music to play and what advertisements I would be looking for. I found that there was usually a theme on Heart radio and I decided to use something that had been in the news recently and was something which my target audience would enjoy, I decided to go with the x factor as lots of people would know it and would be interested, this is a useful theme as the X Factor had released a song that week and so we could play that as well. I also found out that when I was listening to Heart that they do talk about Christmas but I didn’t want to make this demo just about Christmas as I had already done a demo which had Christmas relevance. With this demo I done a top 5 Christmas websites to get last minute shopping for. One of the last things which I had to do for this demo is to find an ident for the show this I found difficult as I did not know what to base it on.
For this demo I decided to use the radio studio to record it, this was the first time I have ever been in a professional recording studio. The controls were pretty simple to use and very easy to set up. With the music though it was a little bit more difficult as you couldn’t use the music from a pen drive and put it into the computer and press play as the computer could not record and play music at the same time, so this left me with a problem. In spite of the set back I instantly knew what to do and that was to burn all of my music to CD. This was very simple and easy and within 10 minutes I was back in the studio recording my work.
In conclusion I have learnt a lot from this demo as I now know how to record things in the radio studio; I also know how to burn music to a CD and had great fun doing it all. This was one of my favourite demos to do as it was much easier when you had done one. I believe that in this demo I had done much better than in the first but I did not put enough effort into talking as I was nervous in the radio studio and didn’t want to break anything.
ICR Radio
ICR radio was my third demo which I done. To start off with I done some research on ICR and who there target audience was and what sort of radio they do whether it was commercial, community, BBC or in-store radio. I found out that it is a community radio which talks about what is going on in the community and ICR can choose to go there as well to report on what is happening during the day. To start off with I got a running order done on what I was going to do, because I had listened to the ICR I new I had to do something local which people would be interested in plus I also had to target it at teenagers because that is what ICR target their radio station too. I started off with the ident, I thought as I had not done 1 ident which I have made I thought that I should do one. I was struggling to think of an idea of how to do the ident and then my friend showed up and he was beat boxing and from there it all took off, I think that the ident was relevant to the target audience but I think it could have been made much better.
Next off I moved onto what my speech based demo was going to be about, I had known before that interviews were a good thing to do on radio so I was sure that I was going to do a interview but I wasn’t to sure on who? I came up with the idea of using Maureen Garret who has been at Radio Suffolk for 17 years. I thought that this would be the perfect person as they are interesting and they have a previous background of Suffolk so would know the local area well. I decided that I was going to base my demo on this interview and I would possibly have 1 or 2 songs.
One of the others things I learnt from ICR radio was that they usually have a theme and so I had to come up with some sort of theme for the radio show. Seeing as I already Maureen in for the interview I decided to use a music theme of movie music. This suits my target audience plus it is also entertaining.
In this demo I found it harder as it is a speech based show which means that you do not have the luxury of music, but it also means that you have to do more planning which means that you will be more prepared for it. The thing which I enjoyed most of all doing was the ident as it was fairly good and fitted in well with the show.
In conclusion I believe that this demo was one of the hardest but I think that I could of tried harder and I believe that I did not give it 100% however I do think that my radio ident was very good, I thought that my interview could have been better as I did not ask as many questions as I would of liked. I think my music was fairly good but I think I could of chosen some better music.
BBC Suffolk Radio
For my final single demo I had to do a BBC Suffolk based show. I started off by looking through the project Bull's-eye, in which the BBC extensively looks at BBC Suffolk’s target audience. I looked through it and saw that the target audience for BBC Suffolk was middle aged husband and wife, the BBC referred to them as Dave and Sue. Dave and Sue enjoy music, entertainment, and much more so targeting a radio show at them would be quite simple. It was not as simple as it first seemed. I listened to what sort of shows BBC Suffolk broadcasted and took some ideas from that. I also had a look at what they had scheduled for the next couple of days. It seemed that in BBC Suffolk there were a lot of topics about the news such as celebrity news and real news. I decided not to do the real news as that would be complicated and people had told me that it was difficult to do. Instead I took a celebrity topic and done a small interview with someone related to the topic. I came up with the idea of using a RSPCA worker and him talking about the recent incident over Gino D’Campo eating a rat in “I’m a celebrity get me out of here”. I then expanded on this topic by talking about are celebrities above the law.
Another idea for a topic I had was Christmas TV as I know that a lot of older people would be interested in what was on the TV as they would be watching it. I went on the internet and found some information on what was on TV at Christmas. The final thing I had to do was get some music. From the research I did I found out that on BBC radio Suffolk there was older music such as, the Beatles and so forth. So I instantly knew from that that I was going to be playing older music that people would recognise, I did not know what songs to use so I stuck with songs that are well known today but are from that period.
In convulsion I believe that this demo has been more productive than the others as in this demo I have had more than one person in the studio, this has also helped my confidence as it has helped more talk more in front of people. I also believe that the audience would hopefully enjoy my work.
SNC Live Demo
The SNC live demo was one of the trickiest as it had to be half an hour long. There was not much research you could do on this demo and so you had to sort of target yourself and you team mates in this one. To start of with we had to get assigned groups in which we could work in and then progress to make these demos. I got teamed with Luke Hindle and Adam Houlding. This I did not mind as both are hard working and would contribute well to the team. To start off with things didn’t go so well as none of us really talked to each other. Then we lost one of our team which made matters a bit more difficult. We only had a week to produce a running order and a show. Me and Luke sat down and talked over what we were going to do and then done it. We managed to get the show done and in my opinion it wasn’t that bad.
To start off we had to do the SNC Live ident. This was going to be a simple task as Luke had already done some idents but unfortunately he forgot them but this was not to worry as we made some more and only took us a couple of minutes. Next we had to think about what we would include in the show. As it was nearing Christmas we decided to do a top 10 on what Christmas gadgets. This would suit are audience as it would be interesting and it would be beneficial for them. For a second part of the show we thought that we would have some celebrity news as this would be entertaining and informative, for the news we talked about what had happened in I’m a celebrity get me out of what happened in the jungle with Gino D’Campo and Stuart Manning. We also talked about who won the x Factor as we know many of the students enjoy watching the X factor over the weekend.
As we were running out of ideas on what we could do in the show we decided to do a mini interview with Luke as this would be something to put on the show plus it would help us with interview techniques. We decided to talk about Luke’s hobbies which are playing on the XBOX 360 and most importantly his first year in the first diploma. This interview went well as Luke was chatty and didn’t mind opening up and talking about himself.
One of the main things that I was going to have right from the beginning was a section on what people could get involved with around the college. This was supposed to be a fairly simple task however it got complicated as we did not have anything to say so I went into the student council area and found loads of leaflets which talked about what was happening around the college, this included the Police talking about your safety and whether it would affect you in any way. It also included connections which is a big company in helping students find what career they want to take in life, there was another leaflet talking about the students Gym and advertising them joining it and becoming fit. All of these leaflets which I found were all ready targeted at the students but I think we got it made more public as more people would hear it.
One of the final things we had to worry about was the music as this was one of the most crucial things about radio, we didn’t really have any good ideas until a few weeks into the course, then we remembered that we were the target audience of SNC Live and so we came up with the idea of just putting our music up on the show. The first song we used was “all I want for Christmas is you” by Mariah Carey this was a good song choice I believe as it was related to the target audience plus it is also a Christmas themed song and so we could talk about that later. The next song Luke chose was “Celebrity” by Queen we chose the music because of each time we spoke we talked about a subject and we chose the music which was related to the subject. The next 2 songs we had were one after the other as in no interruptions, these songs were the beach boys “I get around” and “wake up it’s a beautiful morning”.
In conclusion I believed we worked well as a group and that we succeeded in recording a suitable show which was related to the target audience. I also believe that the music we played was again related to the audience and that are features we done interested the listeners.
In overall conclusion I believe that I have worked well this term and I have produced worked with a high standard. However I think that I need to be more organised and be more ready for action as I did not start off so well this term as I was confused on what I had to do as this is my first time in a real radio studio.
